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Case Studies
Julie Biuso, Author and Cooking Personality - www.juliebiuso.com
Julie Biuso has had a long and successful career in food journalism. Her writing on food, her editorship of
national magazines, and her many appearances on radio and television have helped make her a household name in
her home country, New Zealand.
For the first time, one of her books is going to be published in the US. Webmontage was commissioned to create a new
web site to serve as a platform for marketing her book, Sizzle.
The site, which launched March 25th, is filled with recipes and cooking tips for her readers to enjoy. One of the unique features on the
site includes the ability to toggle metric measurements and English terminology to imperial measures and American
terminology. Additional custom features are in development.
Julie's blog was developed to truly engage with
her audience and share her experiences, new recipes and
cooking tips.
In an effort to continue to strengthen the relationship with her audience, we have developed a monthly email newsletter.
Subscribers will receive new recipes, tips, Q&As and updated information on her live appearances
on television and radio.
Numerous online marketing initiatives have been established and are poised to commence. We will elaborate on the
marketing success soon.
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