Internet Strategy

 

We collaborate with our clients to determine the most effective online strategies that will deliver results. We analyze your overall business goals and internet goals, conduct competitive intelligence, and get to know or conceive your brand and core messages. We establish benchmarks for key performance indicators and develop new indicators to measure based on the goals of the business and site. A custom menu of marketing tactics are then bundled into a cohesive strategy to grow your business. Once the plan is executed, it is continuously monitored and fine-tuned.

 

Search Engine Marketing (Pay-Per-Click)

 

Search Engine Optimization

There are a number of tactics that may be employed to improve a site's natural ranking in search engines. All of our sites are developed in a manner conducive to indexing.

 

Email Marketing / List Management

We engage in permission based email marketing campaigns for retail, service and content providers. We employ techniques to build your reputation and ensure deliverability. We provide campaign development, list management and deployment services.

 

Web Design and Development

Webmontage designs and develops professional, effective web sites for a variety of businesses. The design process starts by assessing audience profiles or personas, site and conversion goals, brand and style, communication strategy, competitive positioning and targeted messages. Site development includes user friendly navigation, persuasive architecture and is built on best practices for SEO and current technologies.

 

Web Analytics / Competitive Intelligence

Implementing a web analytic platform is a crucial step in ensuring the greatest possible return on investment, gaining a better understanding of audiences, and continuing to improve the conversion process. We have experience in implementing various packages, establishing Key Performance Indicators, dashboards, benchmarks and goals for continuous measurement. We measure each interactive campaign for effectiveness and future opportunity. We gain a solid understanding of competitors' online tactics, site features and presence in search engines. We continue to monitor key competitors and stay alert to stealth competitors.