One of the many rewards of Internet marketing is the fact that it can be measured at a deeper level than traditional advertising. Returns can be calculated and campaigns effectively evaluated. This analysis drives the continued refinement of online initiatives. Internet marketing extends to a variety of forms of outreach including search engine marketing, search engine optimization, social media, email marketing, targeting/personalization and online advertising - each form can be measured for effectiveness with the web analytic tools. Each method has varying associated advertising costs, typically much less than traditional marketing and advertising costs. Aligning each form of outreach elevates the other; the effects are exponential.

Internet Strategy

Your business has unique goals, target audiences and competitive landscapes. We collaborate with our clients to determine the most effective online strategies that will deliver results. We analyze your overall business goals and internet goals, conduct competitive intelligence, and get to know or conceive your brand and core messages. We establish benchmarks for key performance indicators and develop new indicators to measure based on the goals of the business and site. A custom menu of marketing tactics are then bundled into a cohesive strategy to grow your business. Once the plan is executed, it is continuously monitored and fine-tuned.  

Search Engine Marketing (Pay-Per-Click)

We have proven success in obtaining immense returns on investment in Search Engine Marketing in the top tier search engines: Google, Yahoo and MSN. We only compete within each business' strengths to ensure advertising dollars meet the established cost per acquisition and convert. We conduct extensive research in a varied tool set to identify the best opportunities. This process requires a continued cycle of testing and analysis. Additionally, we ensure conversions, not just clicks, with unique, targeted landing pages for successful keywords and phrases.  

Search Engine Optimization

There are a number of tactics that man be employed to improve a site's natural ranking in search engines. Search Engine Optimization takes time to become effective since each search engine crawls the web at different intervals (days to months) and the methodologies are constantly evolving. SEO may take longer to deliver results, but the sooner one gets involved, the better. SEO requires ongoing analysis and execution.  

Email Marketing / List Management

We engage in permission based email marketing campaigns for retail, service and content providers. We employ techniques to build your reputation and ensure deliverability. Campaigns can be targeted toward different demographics within your audience. Sending the right message at the right time is paramount. We provide campaign development, list management and deployment services.  

Web Design and Development

Webmontage designs and develops professional, effective web sites for a variety of businesses. The design process starts by assessing audience profiles or personas, site and conversion goals, brand and style, communication strategy, competitive positioning and targeted messages. Site development includes user friendly navigation, persuasive architecture and is built on best practices for SEO and current technologies.  

Web Analytics / Competitive Intelligence

Implementing a web analytic platform is a crucial step in ensuring the greatest possible return on investment, gaining a better understanding of audiences, and continuing to improve the conversion process. We have experience in implementing various packages, establishing Key Performance Indicators, dashboards, benchmarks and goals for continuous measurement. We measure each interactive campaign for effectiveness and future opportunity. We gain a solid understanding of competitors' online tactics, site features and presence in search engines. We continue to monitor key competitors and stay alert to stealth competitors.  

Flash Animation

Want to add a little spunk or tell a story in a compelling way? We don't build flash "intros" or overbearing pieces. We enhance sites with logical, well designed flash components or elements.